NAHB’s analysis of Census Data survey indicates year-over year growth for custom home builders amid broader single-family home building weakness. The custom building market is less sensitive to the interest rate cycle than other forms of home building but is more sensitive to changes in household wealth and stock prices. With spec home building down and the stock market up, custom building is gaining market share. There were 51,000 total custom building starts during the third quarter of 2025. This was up 6% relative to the third quarter of 2024. Over the last four quarters, custom housing starts totaled 187,000 homes, a 5% increase compared to the prior four quarter total (178,000). Currently, the market share of custom home building, based on a one-year moving average, is more than 19% of total single-family starts.