Responsible paper companies either use recycled fibres or, when opting for virgin fibres, source wood from sustainably managed forests, often adopting the EU Ecolabel to empower consumers to choose the most environmentally friendly products. The spotlight often falls on paper production as a root cause of deforestation and forest degradation… However, some paper companies are among the pioneers when it comes to promoting sustainable forestry practices, and they will now be more so after the entry into force of the EU Regulation on deforestation-free products. This legislation imposes that, from December 2024, all forest-related products placed on the EU market are guaranteed to not contribute to deforestation or forest degradation in the EU or elsewhere in the world. …All EU Ecolabel products must meet strict criteria for sustainability which are product-group specific.