A cross-sector group of packaging producers, farmers, restaurants and grocers has filed a class action lawsuit seeking a preliminary injunction to block enforcement of SB 343, California’s controversial recycling labeling law. The coalition argues the legislation imposes unconstitutional restrictions on free speech, ultimately working against recycling participation programs by making it harder for consumers to understand what can and cannot go in the bin. At the heart of the complaint is SB 343’s prohibition on the use of widely recognized recycling symbols and claims, even when those claims are factually accurate, according to the suit. Under the law, producers cannot label packaging as recyclable unless it meets state-defined, “rigid” criteria that allegedly fails to reflect how recycling actually works. …“SB 343 establishes labeling standards that could discourage innovation and limit the ability to provide accurate recycling information to consumers,” the American Forest and Paper Association stated.