Industry Voices: Why The Softwood Lumber Board Matters

By Cees de Jager, President and CEO, Binational Softwood Lumber Council
Miller Wood Trade Publications
November 3, 2025
Category: Wood, Paper & Green Building
Region: United States

Cees de Jager

The Softwood Lumber Board (SLB) was created with a focused mandate to increase demand and expand market share for the entire industry. The results speak for themselves: since 2012, SLB programs have generated an extraordinary $44 per every dollar invested, influenced more than 2,700 U.S. projects, and secured 16 billion board feet of new demand. …Tightening market conditions and code and policy headwinds threaten lumber demand…. The SLB’s strategic plan recognizes and addresses these challenges, with a focused plan to generate 2.9 BBF of new incremental demand in multifamily and non-residential building segments. …The USDA, which oversees the SLB, conducts a referendum every five to seven years to continue the SLB, and the next vote will take place this November 2025. The Binational Softwood Lumber Council supports the continuation of the SLB for a third term as a scalable, collaborative industry-wide strategy that is vital to secure the future health of the lumber industry.

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