SEATTLE — Yesler announced the addition of Adrian Blocker to the company board of directors. Yesler offers a suite of software tools built specifically for lumber and building materials sellers and their customers. …Blocker is the former Senior Vice President of Timberlands and Wood Products for Weyerhaeuser Company. In addition to his role on Yesler’s board of directors, Blocker serves on the board of directors for lumber Tolko Industries and Conner Industries. He also holds leadership roles including President of the Working Forest Initiative, Director of the Bi National Softwood Lumber Council, and Director of US Endowment for Forests and Communities. “Lumber producers traditionally only invest in production technology, but their go-to-market strategy and sales tools are decades behind, leaving profit unrealized by the mill,” Adrian Blocker said. Blocker will help to accelerate the adoption of Yesler’s platform among lumber producers.