Marimekko has expressed its confidence in the commercial potential of wood-based textiles by embarking on co-operation with Spinnova, a developer wood-based textile fibres based in Jyväskylä, Central Finland. Spinnova is currently researching methods to increase the amount of textile fibre produced by its proprietary technology, according to Helsingin Sanomat. Marimekko highlights that the wood-based textiles developer is currently the only one in the world that is able to convert pulp directly into textile fibre without using chemical solvents. Fabrics made out of the fibre, it adds, have a smaller ecological footprint than traditional alternatives as they can be reused, recycled and composted. Chemical solvents are used, for example, in the production of viscose.