ALEXANDRIA, Va. — The National Wooden Pallet & Container Association (NWPCA) today announced that it is officially becoming Woodpack Global, a name that reflects the explosive growth, cutting-edge innovation, and boundless capacity that define today’s wooden packaging sector. As global supply chains evolve at breakneck speed, this rebranding captures the industry’s unstoppable momentum and its critical role in moving the world’s goods. The rebrand follows extensive planning and significant input from members, industry stakeholders, and the association’s Board of Directors. The decision signals a shared goal: adopting a name that is shorter, more memorable, and more representative of the full scope of wood packaging in today’s industry, expanding the association’s impact. Board Chair Hinton H. Howell of Hinton Lumber Products emphasized the balance between honoring the association’s roots and preparing for the future.