Atlanta, Georgia — The Sustainable Forestry Initiative (SFI) unveiled its SFI 2025-2030 Strategic Direction at the 2024 SFI Annual Conference, deepening its commitment and setting a vision for a world that values and benefits from sustainably managed forests. “Sustainable forest management is critical to address the challenges facing our forests, including climate, fire, and species loss. SFI’s new strategic direction charts a path toward healthy forests through practical solutions, including standards, research, training, and community engagement. Our theory of change approach communicates the change we want to achieve while encouraging others to join us,” said Kathy Abusow, President and CEO of SFI. The SFI 2025-2030 Strategic Direction consists of four strategies: Promoting responsible forestry and sourcing; Providing nature-based solutions on the SFI footprint; Creating positive change with a diversity of communities; and Fostering a lifetime of learning. …SFI is uniquely positioned to drive meaningful change at scale through collaboration with its diverse networks.