New Tariffs Could Make Toilet Paper More Expensive, Less Soft

By Andrew Moore, College of Natural Resources News
North Carolina State University
August 28, 2026
Category: Wood, Paper & Green Building
Region: United States, US East

With the US imposing new tariffs on select Canadian exports, North Carolina State University experts warn that the escalating trade war could raise the price and reduce the quality of toilet paper and other tissue products. …Canadian NBSK is a critical raw material in global tissue manufacturing, accounting for roughly 15% to 30% of the fiber blend in premium bath tissue products and 50% to 65% in premium paper kitchen towels. Brazilian eucalyptus fiber makes up the remaining share. Gonzalez said the 50% tariff on Canadian NBSK could raise manufacturing costs for premium toilet tissue by 11% to 20%, while costs for premium paper kitchen towels could increase by 31% to 38%. …“If tissue producers choose to switch to Southern Bleached Softwood Kraft, the softness of premium tissue products will be compromised,” Jameel said. On the other hand, Gonzalez said the tariffs could create an opportunity to use more local fibers for tissue manufacturing, though they are less soft than northern softwood.

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