No National Consensus on Exterior Design Preference

By Rose Quint
NAHB – Eye on Housing
April 4, 2024
Category: Finance & Economics
Region: United States

According to the latest What Home Buyers Really Want Study, home buyers have rather diverse preferences when it comes to the architectural style of their home. In fact, there is no national consensus on exterior design. …Like exterior design, buyers also have divergent preferences for the material used to frame the home. A plurality of 37% would like wood, 25% concrete, and 23% steel to be the framing material on their home. Importantly, the 48% who preferred concrete or steel did so despite the explicit notice that those choices would involve $15,000 to $35,000 in additional costs. This is an important finding, given than over 90% of new homes built in the United States use wood framing. It provides builders an opportunity to explore diversification into non-lumber alternatives, especially as the U.S. Commerce department is poised to increase tariffs on Canadian lumber from 8% to 14% in 2024. From the same study: Outdoor Features & a Laundry Room Among Most Wanted Features.

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