Michael Rosen, Tree Canada

Four ways a charity can make an impact without compromising its mission: Businesses are always eager to discuss corporate social responsibility (CSR)… However, while much has been written about CSR from a corporate perspective, we don’t often hear about its effect on Canada’s charitable sector. As the president of a national not-for-profit, I know the business world’s push to become more socially and environmentally responsible has fundamentally changed the way the non-profit sector operates. While in the past, CEOs would hand us oversized cheques and smile for a yearly photo op, companies are now taking a much more hands-on approach. … Over my time in the non-profit sector, I have learned the following four overarching axioms to help charities make an impact without compromising their mission or getting lost in the weeds.