Pacific Western Brewing to plant thousands of trees

By Frank Peebles
Prince George Citizen
October 26, 2017
Category: Forestry
Region: Canada, Canada West

The caribou heads on Cariboo cans have been counted. The numbers are in and more than 18,000 trees will be planted in the local region next year based on beer sales. Pacific Western Brewing has for years attached the sales of their Cariboo line of beers to reforestation. This past summer the local manufacturer focused on replanting the areas devastated by the season’s wildfires. For each purchase of a six-pack under the Cariboo title (Genuine Draft, Blonde, Honey, Light and Malt) in the month of September, PWB earmarked 25 cents for buying seedlings. Sales of the Cariboo line went up 20 per cent this year over last, largely attributed to the silviculture campaign, said a PWB representative.

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