Showcasing the benefits of using Canadian wood, Canadian Wood Vietnam (FII Vietnam) participated in VietnamWood 2023, September 20-23. VietnamWood is one of South-East Asia’s leading trade fairs for the furniture manufacturing industry, attracting international exhibitors and visitors eager to explore cutting-edge products and services, and connect with potential business partners. Ranking as the world’s second-largest furniture exporter, Vietnam ships manufactured products to over 140 countries and territories, with primary markets including the U.S., the E.U., Japan, China, and South Korea. The booth promoted softwood from B.C.’s sustainably managed forests and highlighted the advantages of using BC wood products in a range of manufacturing applications. This was displayed to prospective designers and buyers through different furniture sets with distinct colour tones and a feature wood wall made with hemlock.