Premier David Eby and Ravi Kahlon, Minister of Jobs and Economic Growth, recently led a trade mission to India as part of government’s Look West Strategy to diversify trade and grow exports. One of the mission’s primary goals was to showcase B.C.’s leadership and capabilities in the province’s resource sectors, including sustainable forestry. To support this, Forestry Innovation Investment (FII) India organized a forestry roundtable and a site visit to Morph Design Company in Bengaluru, the luxury interiors and furniture brand of Prestige Group, to highlight B.C.’s forest products and explore opportunities for collaboration with India’s manufacturers, designers, and builders. The roundtable brought B.C. government officials together with Indian leaders from furniture manufacturing, wood importing, and the architecture and design community. Discussions focused on long-term commercial cooperation, aligned with India’s growing demand for imported wood products—driven by urbanization, rising incomes, and the expansion of furniture and interior manufacturing.