While the 1960s ushered in political and cultural revolutions, old consumer advertising methods were still booming from the 50s. Products like asbestos, Spam and Lucky Strikes were accepted into American homes, offices and even airplanes. …Recently, we developed an alternate method we consider a revolution in sustainable building practices: using nontoxic mineral wool insulation with standard wood studs in exterior framed walls. …The code allows this alternative material to be used through appeals and engineering judgment letters, something Code Unlimited facilitates. This new method of protecting wood with mineral wool (aka rock wool) can save thousands in construction costs, reduce chemical footprints and provide better protection than previously approved products.