Eric Larson and Jeff Floyd

CHICAGO — Sierra Forest Products and Upper Canada Forest Products announced the promotion of Eric Larson to Chief Operating Officer of Sierra Forest Products and Jeff Floyd to Chief Operating Officer of Upper Canada Forest Products, strengthening the Group’s country-specific leadership while continuing to operate as one integrated North American organization. The decision to appoint dedicated Chief Operating Officers for Canada and the U.S. sharpens the Group’s focus on the distinct dynamics of each market, while preserving the advantages of a unified platform for customers, suppliers and partners. This enhanced structure reflects a deliberate investment in long-term growth, leadership depth, and exceptional service.