Known for its focus on safety and reliability, Volvo has long been one of the world’s most prominent brands synonymous with the principles of Nordic design. To celebrate the brand’s long history and its deep connection with Scandinavian values and aesthetics, Volvo has unveiled a new experience center in Gothenburg, Sweden. The World of Volvo, born from a partnership between Volvo Cars and Volvo Group, is a museum and event space designed as a demonstration of the human-centric philosophy laid out by its founders. …Spanning 236,000 square feet, the World of Volvo embraces Scandinavian design. From its use of wood to the expansive windows letting natural light flood in, the experience center is integrated with the natural world. …The striking building is supported by 2,300 large wooden beams and 2,700 cross-laminated timber boards, with the three largest beams stretching an impressive 111 feet each.