SWEDEN — How do we meet the climate challenges and strengthen biodiversity and what is the role of the forest for the green transition? Together with the Forest Industries, Holmen wants to contribute to a positive social development, and we have the ambition to both improve our positive impression and increase the outside world’s insights into what we in the industry do and can do. With “Framtidsresan”, Skogsindustrierna is launching a long-term campaign that is part of making the forest industry’s contribution visible and seeking the answers to how we together can tighten the bow and contribute even more. The launch of the campaign was the LinkedIn event “How can Sweden become more circular” on December 2, where Holmen’s Sustainability and Communications Director Stina Sandell [and others] discussed what consumers, companies and politicians can do to facilitate the circular journey.