The paper and packaging industry has made considerable progress in developing ongoing contributions that have helped redirect the growth of the forest products industry toward a more sustainable future as ESG (Environmental, Social, and Governance) issues have become top-of-mind for both corporations and consumers. However, the industry’s sustainability evolution doesn’t simply begin and end within individual end-product sectors. It extends upstream from the manufacturing process and branches in various directions. These can include several legs of transportation, raw materials production, engineering, and, most importantly for forest health, wood fiber sustainability. While sustainable forest management has gotten more airtime in recent years than it did decades ago, anti-forestry extremists continue to double down on a rejection of reason while embracing what can best be described as a form of anti-scientific “insanity.” As a result, they continue to put America’s forests, wildlife, rural communities, and natural resources at risk.