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In a world where fossil-based, single-use plastic packaging is viewed as the antithesis of a circular, resource-efficient future, paperisation has become a hot topic of debate. Paper has an impressive 87% recycling rate across Europe, and is derived from a resource that is … renewable. Consumers tend to view it as a “green” choice. A survey by Pro Carton found that 72% of UK consumers prefer cartonboard or cardboard packaging over plastic. …Yet a ‌2023 report by a coalition of environmental groups describes paper-based food packaging is a “false solution”, because the addition of coatings and composites make them difficult to recycle. …Jamie Stone, a sustainability partner at UK-based PA Consulting, agrees that pivoting to paper or fibre comes with complex challenges. …For businesses … [paper packaging] is a bit of a minefield. Weighing up deforestation concerns, cost and overall sustainability is one thing. Navigating evolving regulations is another.