The Race To End Deforestation: Progress, Pitfalls, And What’s Next

By Mindy Lubber, CEO of sustainability NGO Ceres
Forbes Magazine
January 6, 2026
Category: Forestry
Region: United States

Between the attention on forests at COP30, emerging regulations, and many corporate pledges, 2025 was slated to be the year that companies eliminate the practice within their supply chains of clearing forests and natural landscapes for production. As the calendar has turned to 2026, the truth is that we now know that dozens of the most at-risk companies have not reached that goal – but a few market leaders are proving that cleaning up supply chains is possible. Let’s be clear: Protecting forests makes economic sense. Industries depend on the benefits that natural ecosystems provide to grow food, transport goods, and manufacture products. Harming nature poses compounding financial risks to companies and their investors. …Growing awareness of the risks of biodiversity decline and the advantages of acting quickly have spurred private sector action in recent years, and we saw more positive developments unfold last year.

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