We’re proud to share that in 2024 the Tree Frog Forestry News readership surged by an impressive 44%, reaching 105,411 unique users (per Google Analytics)! This remarkable growth far outpaces our average annual increase of ~20% over the past decade. Even more, our audience is becoming increasingly continental: in 2020, 22% of our readers were US-based, but by 2024, that number climbed to 39%. Canada still leads at 51%, with the remaining 10% representing international readers from the UK, Australia, Japan, India, and beyond.
We’ve come a long way since 2009, when the first Tree Frog News email went out to just a few dozen forest education volunteers. Our readership isn’t just growing—it’s diversifying, too! Here’s a snapshot of the groups that make up our forestry community:
- Forest companies: 29%
- Regional and federal government employees: 22%
- Logging companies and forestry consultants: 15%
- Forest sector suppliers: 8%
- Research, academia, and education organizations: 7%
- Associations and NGOs: 7%
- Media and communications firms: 4%
- Students and retirees: 4%
- Architects and builders: 3%
This breadth reflects our commitment to providing coverage for everyone involved in the forest sector. Unlike automated news platforms, our daily service is curated by forestry professionals with decades of experience. We personally open and review each story to decide what matters most to you—ensuring our selection remains unbiased and relevant.
This is where you come in! Your feedback is essential to ensuring the Tree Frog Forestry News remains your trusted source for forestry updates. Completing our quick 6-8 minute survey will help us improve and continue to offer this free, open-access resource. The survey is completely anonymous, and your responses will be kept strictly confidential.
Thank you for helping us grow and better serve the forestry community!