Uh oh. BC Premier David Eby is about to launch his own anti-tariff advertising campaign aimed at US citizens. Eby said this week he expects ads targeting US lumber penalties to begin airing some time in November. It’s safe to say they will not mention Ronald Reagan. …Eby’s teaser for the BC ad campaign shows stacks of Canadian lumber, overlaid with a simplified graph of “winners” and “losers,” terms US President Trump likes to use. In these ads, the losers are American consumers and the Canadian lumber industry, and the winners are the Russians. “It’s important to speak directly to Americans looking to build homes or renovate,” Eby said. …Eby’s got a better case on lumber trade than Ford has on cars and trucks. US home builders have acknowledged that they can’t produce enough lumber for domestic needs, despite Trump’s claim that the US has plenty of trees.

Additional coverage in the National Observer (subscription required): Eby sidesteps Carney with anti-tariff ads after Ontario blowup