CHICAGO — A survey of 1,200 consumers across the U.K., U.S. and Germany by ESG software, data and consulting firm Sphera has found that unaffordable green products and inaccessible or unreliable product data is hampering sustainable buying choices and behaviors. Amid record-breaking inflation, only one in five consumers would definitely pay extra for green products and only 13% see sustainability as deciding factor in product choice. Price and information are cited as biggest barriers to sustainable behavior change among consumers. Just 10% completely trust brand promises on climate change and only 10% find it very easy to get reliable sustainability data. Young consumers have the lowest level of extreme concern about the climate crisis and are among the least committed to sustainable behavior change.