The unravelling of our trade relationship with the US compels us to act decisively. The chaotic diplomacy of the Trump Administration should encourage Canada to build up economic capacity where Canadians possess both agency and an existing industrial base to rely upon. This capacity‑building goal dovetails with the inherent purpose of the Sustainable Jobs Action Plan (SJAP). …Acting on these priorities, industry can direct its capital and follow its own strategic objectives, but it will do so in an environment that better reflects Canada’s long‑term economic goals. The SJAP can play a pivotal role. …One can look to the forestry sector. …Forestry faces an existential crisis from the 45% U.S. duties and tariffs imposed on Canadian lumber. …However, the sector also holds immense potential for manufacturing a variety of high value‑added products while also being a renewable resource key to decarbonizing construction.