Trade is top of mind for everyone right now, and market diversification is a key part of those conversations. In this episode of Forestry Talks, host Aspen Dudzic is joined by Bruce St. John, President of Canada Wood, to dive into the decades-long efforts to diversify Canada’s forest product exports. Bruce shares fascinating insights into how countries like Japan, China, and Vietnam are integrating Canadian wood into their industries—not just for construction, but for everything from seismic-resistant buildings to high-end furniture. We also explore how Alberta plays a crucial role in securing international demand and why emerging markets are looking to Canadian forest products as part of their sustainability solutions. Join us for an in-depth discussion about why international market diversification is more important than ever, the impact of evolving trade policies, and the exciting innovations shaping the future of Canada’s forestry exports.