US Consumer Sentiment Fell About 5% in August Due to Unemployment and Inflation Expectations

The University of Michigan
August 15, 2025
Category: Finance & Economics
Region: United States

Consumer sentiment fell back about 5% in August, declining for the first time in four months. This deterioration largely stems from rising worries about inflation. Buying conditions for durables plunged 14%, its lowest reading in a year, on the basis of high prices. Current personal finances declined modestly amid growing concerns about purchasing power. In contrast, expected personal finances inched up a touch along with a slight firming in income expectations, which remain subdued. Overall, consumers are no longer bracing for the worst-case scenario for the economy feared in April when reciprocal tariffs were announced and then paused. However, consumers continue to expect both inflation and unemployment to deteriorate in the future. …Year-ahead inflation expectations rose from 4.5% last month to 4.9% this month… Long-run inflation expectations also lifted from 3.4% in July to 3.9% in August. 

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