A Vernon internet personality known for her funny online responses has shifted to creating political content with an upcoming federal election and ongoing trade war with the United States. Vernonite Elle James, known online as Shameless Elle, has been creating content for years, primarily making humorous reaction videos. Things started to shift for James during the most recent U.S presidential election. In a recent video, James responded to a video of U.S. President Donald Trump talking about not needing to buy lumber from other places. “We [Canada] don’t have a tariff on lumber, you [U.S.] have a tariff on lumber, which you put in,” said James in the video. “You put it in in 2017.” Vernon-based forestry company Tolko has been lamenting the tariffs for years, citing them as a reason for mill closures and temporary shutdowns.