Lowell Thomas “Toby” Murray III (b. 1953) served as the president and CEO of the Murray Pacific Corporation from 2001 to 2017. Murray Pacific is a family-owned timber business founded by Lowell Murray, Sr. (1885-1971). In this June 2025 interview with HistoryLink’s Elisa Law, Murray recounts the 104-year history of the Murray Pacific’s business, from its establishment as the West Fork Timber Company in 1911 to its sale to Sierra Pacific Industries in 2015. Murray reflects on the successes and unique challenges faced by each generation. He discusses his grandfather’s pioneering efforts with selective logging in the 1920s and 1930s and how his father, Lowell Murray, Jr., engaged in a protracted battle with the St. Regis Paper Company in the 1970s to reclaim the family’s tree farm. He also talks about his experiences managing the family business, including restoring the family’s tree farm after years of mismanagement, and his experiences navigating a new era of environmental regulations.