The mass timber supply chain has spent more than a decade proving the product works. …Now, research produced by Michigan State University argues that none of it matters much if the system surrounding the product isn’t built to match. Led by George Berghorn, Modular Mass Timber for Housing Construction, research published in the Mass Timber Construction Journal set out to model the critical success factors behind Modular Mass Timber adoption in US housing projects. The team conducted a systematic literature review and… analysis to determine which factors drive the system and which depend on everything else falling into place. …According to Mass Timber Construction Journal, the research “maps the real drivers behind adoption, not the hype,” and that housing “needs speed, cost control, and carbon discipline” — all of which modular mass timber can deliver, “but only if the industry treats adoption as a system problem, not a product swap.”