‘Making forestry sexy again’ That’s the bold mission Bhavjit Thandi is on as the new face of Richmond Plywood. Most CFOs stay in the boardroom, but 38-year old Bhavjit Thandi hit the mill floor on day one to understand the 70-year-old employee-owned co-op where workers take out mortgages just to get in. We dive into how this “shareholders on the floor” co-op model powers a zero-waste juggernaut that invests millions in automation and hiring more workers while other mills go dark. Expect hot takes on the dangerous “gray market” imports threatening Canadian construction and the brutal reality of battling the world’s most expensive fiber costs. Bhavjit pulls no punches on government red tape, the Trump factor, and why Richply refuses to shut down even when demand tanks.