MONTREAL – Today, YSL Beauty launched REWILD OUR EARTH. This global program, developed in partnership with Re:wild, a world-class NGO that works … in 84 countries to advance ecological restoration globally, aims to protect and restore 100,000 hectares of land by 2030 and to safeguard biodiversity in priority areas affected by climate change. In Canada, the focus of this program will be on South Okanagan Grasslands––a key area for biodiversity conservation––in collaboration with a local operating NGO partner, The Nature Trust of British Columbia. …It is a critical habitat for five federally listed species (including Western Tiger Salamander, Lewis’s Woodpecker, Pallid Bat, Western Rattlesnake and Showy Phlox), and 95% of the area contains sensitive ecosystems (open sagebrush steppe, grasslands, riparian, and broadleaf woodlands). Notably, the land is located within the traditional territories of First Nations communities, including the Penticton Indian Band (SnPink’tn) and Lower Similkameen Indian Band (Smelqmix), both members of the Okanagan Nation (Syilx People).