…Paul George, co-founder of the Western Canada Wilderness Committee …hit on popularizing the fight to protect old growth with a poster depicting a young woman gazing up the towering trunk of a massive, moss-covered Sitka spruce tree [in the] Carmanah Valley. The poster’s tag line — “Big Trees Not Big Stumps” — was a model of economy. …like five wasp stings to the hide of MacMillan Bloedel, the company that wanted to cut that tree and every other one like it down. Today we’d say it went viral. But not in the sense of a social media post that explodes with millions of views today only to be forgotten tomorrow … it would prove to have the lasting power of long COVID. …The poster came to mind [when a] small group of protesters planted themselves on a logging road leading into… the upper Walbran Valley, which borders the Carmanah on Vancouver Island’s southwest coast.

Related coverage in the National Observer, by Maia Wikler: From Fairy Creek to the Walbran Valley, the fight for ancient forests persists [this story requires a subscription for access]