National Forest Products Week celebrates the essential role lumber plays in strengthening our economy, communities, and environment—and it’s the perfect time to spotlight the powerful partnership between the Softwood Lumber Board (SLB) and the USDA Forest Service (Forest Service). The SLB and Forest Service first formalized their collaboration through a 2015 memorandum of understanding that was expanded in 2021. Since 2015, the two organizations have jointly invested nearly $100 million in programs and competitions that expand markets for softwood lumber and position it as a sustainable building solution. Together, we have launched city-based accelerators in Boston, New York, and Georgia, and supported national design competitions that highlight lumber’s potential in schools, housing, and other essential buildings. These initiatives are unlocking innovation, removing barriers, and driving measurable growth in market share.