Our Industry’s Demand Problem—and the SLB’s Vision to Address It

The Softwood Lumber Board
November 21, 2025
Category: Wood, Paper & Green Building
Region: United States

In this month’s Softwood Lumber Board monthly update you’ll find these stories and more:

  • Our Industry’s Demand Problem—and the SLB’s Vision to Address It: “Our industry is facing a demand problem.” That reality, voiced by Ashlee Cribb, Vice President of the Wood Products Division for PotlatchDeltic and Chair of the Programs Committee for the SLB, is one that the majority of industry leaders agree on. And it’s why the industry’s support for the SLB has never been more critical. 
  • Joint Investments With USDA Forest Service Generate New Momentum for Lumber-Based Construction: At the Mass Timber+ conference in Boston, the SLB and USDA Forest Service announced four winning projects in the 2025 Mass Timber Competition: Building Sustainable Schools. 
  • Industry Leaders Highlight Common Goals of Lumber Industry: Nick Arkle, CEO of the Gorman Group, and Cade Warner, President and CEO of the Westervelt Company, highlights the importance of the SLB’s work to grow new markets for lumber by expanding wood construction in new building types.

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