If you were downtown in Vancouver on Thursday celebrating Canada’s big win at the World Cup you may have noticed several large billboards alerting visitors to one of B.C.’s controversial forest practices. Environmental group Sierra Club B.C. launched ads this month to coincide with the Cup in Vancouver to put the spotlight on logging of B.C.’s old-growth forest. The ads, which are online, on buildings, streaming in bars and restaurants, on TV and on billboards downtown and at SkyTrain stations, say an average of 100 soccer fields of old-growth forest in B.C. are still being clear-cut every day. This figure is from a 2025 report by the same group on the state of B.C.’s forests called Closer to the Brink. …B.C.’s Forest Ministry said in an emailed statement that there are 111,000 square kilometres of old forests and, of that, 89,000 are either protected, deferred or uneconomic to harvest, or 80 per cent of old-growth forest.