Don’t miss this highly anticipated session with Lars Kjellberg at CELCO 2026. Fifteen years ago, the dissolving pulp industry was entering what many believed would be a golden age. Demand forecasts pointed to unprecedented growth. Prices surged to record levels. New investments poured into the sector as producers rushed to capture what appeared to be a once-in-a-generation opportunity. But what actually happened? At CELCO 2026, renowned industry and financial markets expert Lars Kjellberg will take attendees through one of the most fascinating chapters in dissolving pulp history and explain why the industry’s next phase may look very different from the last. More importantly, Lars will share his perspective on whether the industry is now entering a period of tighter supply-demand balances, improving pricing conditions, and stronger returns.