The global fiber industry is navigating a challenging market environment, shaped by changing demand, competitive pressures and the need to continually adapt. How can producers strengthen their competitive position — and where will future growth come from? At CELCO 2026, Christian Skilich, Chief Pulp & Chief Technology Officer at Lenzing Group, will share Lenzing’s perspective on the evolution of the fiber market, the importance of innovation in maintaining competitiveness, and the company’s strategy for future growth. In his presentation on Competitiveness, Innovation & the Future of Fiber, Christian will examine the close relationship between competitiveness and innovation, offering attendees a practical look at how one of the industry’s major producers is positioning itself for the next phase of the market. He will explore how the fiber market has developed in recent years, why innovation is critical in responding to today’s challenging market environment and Lenzing’s new strategy and its priorities for the years ahead.