LONDON — With rising expectations to prove material origin, a new report from  Forest Stewardship Council (FSC) UK emphasises responsible sourcing as a major component in purchasing decisions. The survey of 1,280 UK adults found that 68% consider responsibly sourced materials important when buying products, while 67% trust reputable certification labels to help avoid misleading environmental claims. Three quarters of consumers surveyed said they would be likely to choose an FSC-certified product over an uncertified alternative, compared with 11% who said they would be unlikely to do so. …Rosie Teasdale, Executive Director of FSC UK, says: “These findings show that credible, independent certification is not only helping consumers make informed choices, but also helping brands build trust, strengthen their reputation and meet growing expectations around sustainability.” …73% of UK consumers recognise the FSC logo, rising to 82% among 25- to 34-year-olds. Meanwhile, 46% say they have at least some understanding of what the label represents.