National housing data shows deck inclusion in new homes remains below 18%, according to the US Census Bureau’s Survey of Construction. For dealers and distributors, that number doesn’t tell the whole story. It does, however, set the stage for a stronger, more profitable era for decking—especially in custom home construction and high-end remodel markets. Custom builds may represent a smaller slice of total housing starts, but they also make up a disproportionately larger share of premium decking materials and system upgrades. And that’s where one opportunity lies. In the custom builder market, decks are far from an afterthought. They’re often part of the architectural plan from Day 1—particularly in markets with walkout basements, elevated foundations, and building lots with natural views. …The stakes go beyond just a nice-looking place to sit outside. Today’s builders, remodelers, and homeowners need environmentally sound, code ready, and easy to install materials.