Are you a Canadian manufacturer of wood products looking to export?

The BC Wood Specialties Group
February 16, 2024
Category: Wood, Paper & Green Building
Region: Canada

It’s another-new year! So…do you have new staff that need to get up to speed? Are you thinking about diversifying your export markets? Do you need to get a handle on export finance options? Do you or your shipping and logistics crew need to know more about the latest Incoterms and how using the wrong term on a contract could mean trouble for your company?

Whether you are starting from scratch with exporting, or looking for new markets to branch out into, the BC Wood Export Training Program (ETP) helps prepare wood product companies for success by reviewing best practices around exporting, researching new markets, selling into international and through distributors, managing international logistics and dealing with the complexities of international finance. Each of the 5-courses are focused on exporting best practices, regardless of what target market has been chosen by you for expansion. 

The ETP consists of 5 courses and each 2-hour long course can be taken individually, or as a complete program to earn a Certificate of Completion. All sessions are recorded and sent to participants soon after the session has ended each day. So it’s OK to miss a day and still receive the full programming and credit.

The first ETP course scheduled for Thursday, February 29th, 8:30 am – 10:30 am PST, Preparing for Exporting, is a course that provides best practices and a checklist to ensure readiness for entering any new market. Whether entering the US for the first time or Japan or Europe as a second or third market, it is essential to review your product and company and determine what needs to be altered or updated to be able to compete in the new market against established competitors.  All courses run 8:30 AM to 10:30 AM PST.

  • ETP1: Preparing to Export – Thursday, February 29th, 2024. Participants will determine their company’s export readiness, learn exporting best practices and how to build an Export Plan.
  • ETP2: International Selling – Tuesday, March 5th, 2024. Participants will review best practices around marketing & selling into international markets, including culture, sales practices & creating local value propositions. 
  • ETP3: International Distribution & Pricing – Tuesday, March 12th, 2024. Participants will learn best practices around finding, validating & selling through partners and setting margins & pricing for international markets.
  • ETP4: International Finance – Tuesday, March 19th, 2024. Participants will review common international financing programs, tools & banking formats involved in selling and collecting payments from international markets.  
  • ETP5: International Logistics – Tuesday, March 26th, 2024. Participants will learn how to prepare products for exporting, negotiate international shipping contracts and select the best Incoterms®.

Click HERE for the complete list of courses, their details and for the link to register.

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