The Tree Frog News featured the panels and speakers from last week’s International Pulp Week. In today’s Tree Frog News are links to all of the conference sessions in chronological order.
Day One – June 1, 2025
- Registration and Wecome Cocktail
Day Two – June 2, 2025
- Looking Back, Moving Forward: 20 Years of Industry Insights: Kevin Mason
- Economic Uncertainty: A Macro View on Tariffs and Markets: Joaquin Kritz Lara
- Metsä Fibre’s enhanced position in Softwood Pulp: Mikko Antsalo
- The Global Hardwood Market: Leonardo Grimaldi
- How Carbon Capture and Removal is Unlocking Opportunity: Jonathan Rhone
- Navigating EUDR Compliance with Automation and Digital Tools: Parker Budding
Day Two – June 3, 2025
- Managing Geopolitical Uncertainty and Its Challenges: Robert McKellar
- Reshaping China’s P&P Industry in a Shifting Global Landscape: Haidong Weng
- The Shanghai Pulp Futures Exchange Path to Internationalization: Jin Feifei
- How Luojing Terminal is Meeting China’s Pulp Demand: Tian Jun
- Current Trends in End-Use Markets: Mathieu Wener
- Global Pulp Market: Demand Drivers and Outlook: Emanuele Bona

NEW ZEALAND — Forestry Minister Todd McClay has unveiled two-way forestry trade missions with India this year. The inbound visit – supported by industry partners – is expected to showcase New Zealand’s forestry systems and sustainable management practices. “The outbound mission will continue to open doors for deeper commercial and government partnerships,” McClay said. …McClay was speaking at the Fieldays Forestry Hub on Friday. Trade between New Zealand and India was valued at $3.14 billion in 2024. New Zealand’s exports to India last year included forestry products valued at $126 million. New Zealand’s wood exports to India have surged from $9.5 million in 2023 to an estimated $76.5 million this year. Pulp exports have more than doubled, from $20 million to $45.6 million. “India is one of the fastest-growing markets for our forestry exports – and we’re focused on turning that growth into long-term opportunity for New Zealand exporters,” McClay said.

UK — Housing programmes delivered by Homes England resulted in 38,308 new houses starting on site and 36,872 new homes completed between 1 April 2024 and 31 March 2025. This represents an increase in both starts (by 5%) and completions (by 12%) compared to the same period the previous year. 30,087 of new starts on site were for affordable houses — a 0.6% increase on the previous year, and representing 79% of all starts. …Eamonn Boylan, Chief Executive of Homes England, said: ”The statistics demonstrate the importance of programmes like the Affordable Homes Programme (AHP) to enable the delivery of these much-needed homes — and comes hot on the heels of the government committing a further £39 billion in funding to affordable homes over a 10 year period, giving confidence and certainty to the sector.”
The fashion industry is often seen as a voracious, thirsty villain that extracts billions of liters of water out of the environment. …These conditions are the biggest ‘WHY’ for Spinnova, a Finnish startup that works tirelessly to create technology for sustainable natural fibers to match its growing demand. …But before we delve into the details, would you believe the core idea for Spinnova was actually born from… a spiderweb? Back in 2009, Juha Salmela, a cellulose expert from Finland attended an Oxford University conference. He heard a presentation from a leading spider researcher, who explained the similarities between spiderweb’s protein and nanocellulose. And, that happened to be his Eureka moment. What if wood fiber could be spun into textile fiber in a similar manner? Fast forward to 2023, the wood-based Spinnova fiber was born. …The process at Spinnova starts with sourcing cellulose-rich raw materials such as FSC-certified wood pulp.
UK waste wood market processed over 96% of material, annual statistics published this month by the Wood Recyclers’ Association (WRA) showed. The association said that there was “strong demand” for material in 2024. According to the statistics, 4.5 million tonnes of waste wood arose in the UK last year. Of this, 4.33 million tonnes (96%) were sent for reuse, recycling or recovery, the figures showed. The organisation compiled the 2024 figures through its annual survey of members who handle approximately 90% of the market, combining the findings with latest industry data. The figures are somewhat similar to 2023 which saw 97% of the material processed.
As per a study documented in RSC Sustainability (Royal Society Of Chemistry), researchers have explored a new approach to using cellulose fibre manufacturing. The study highlighted the use of waste products from agriculture, which Sweden has in abundance. Taking a leap from commonly researched wood-based cellulose, the researchers instead focussed on products including oat husks, potato pulp, wheat straw, and sugar beet pulp to create dissolving pulp for clothes – a key ingredient in making textiles. In this regard, Diana Bernin, Assistant Professor at the Department of Chemistry and Chemical Engineering at Chalmers University of Technology and senior researcher in the study, mentioned this study, which is centered on generating textile from waste products, as a significant step in creating a circular economy. She also added that these waste products are more beneficial than using cotton.
The ultimate problem for architects is that the most sustainable building is always the one that is already there. There is a huge amount written about green buildings, much of it nonsense. There is some confusion about buildings layered in vines and living walls, and buildings that actually are green. Contemporary architecture’s issue is mostly embodied in one material: concrete. …The rate at which we are still using it is astonishing: half of all the stuff manufactured by weight is concrete. From 2011 to 2013, China used more concrete than the US had in the whole of the 20th century. …There are signs, however, that architects are beginning to shake things up. The first credible alternative is, perhaps a little ironically, that oldest of building materials, timber. [A Financial Times subscription may be required to read the full story]
Although a casual observer just sees the bark on a tree, a lumber expert might envision the potential for boards inside, thinking of the bark largely as waste. In many cases, bark does turn into waste in the logging industry. That’s lots of waste, because bark can account for up to 15% of a tree’s weight, and “only a fraction of this is currently being utilized, primarily for landscaping or for energy; the rest is left at the harvest or handling site to naturally decompose,” according to Sumanth Ranganathan, Dr.-Ing, a biochemical engineer at Scion, a research institute in Rotorua, New Zealand, and his colleagues. For some trees, though, that wasted bark is a potential treasure-trove of biopharmaceuticals, from anti-inflammatories to cancer-fighting drugs. …Each year, the country’s logging industry produces about 2.5 million metric tons of bark. Ranganathan’s team envisions feeding that into a bark-based biorefinery.
IRELAND — The Government is branching out in its bid to solve the housing crisis with a new “Wood First” plan that will see timber become the main building material used to build our homes, schools and libraries. It comes as the Cabinet will today give the green light to emergency legislation to extend rent pressure zones across the country in a scramble to stop greedy landlords cashing in on the Coalition’s rental policy changes. Forestry Minister Micheal Healy-Rae said Ireland has excellent forest resources that are being underused in our construction sector
Mass timber construction is gaining traction for its sustainability and efficiency, yet it brings distinct insurance and risk management challenges that require industry collaboration and proactive strategies. Key Takeaways from this Article:
The Forest Stewardship Council (FSC) reaffirms its support for the Green Claims Directive (GCD) and the Empowering Consumers Directive (ECD) and welcomes the European Commission’s recent decision not to withdraw the GCD proposal. These legislations are critical in the fight against greenwashing and ensuring that consumers have access to accurate, reliable, and verifiable information. FSC, together with ISEAL, has contributed concrete feedback into the GCD and ECD discussions since their onset, with the aim of raising the bar for environmental claims and ensuring the provisions will work in practice. Together, the two proposals offer a powerful framework to ensure that environmental claims and labels placed on the EU market are trustworthy and transparent. Labels rooted in robust, independent certifications like FSC, support companies to enhance accountability and consumer trust.
As a forester and now in my role at Grown in Britain, I regularly encounter a range of misconceptions about home-grown timber. …First, let’s address the elephant in the room. The UK imports a significant amount of timber, and these figures are often cited to suggest something isn’t working as it should be. However, increasing timber use in construction is a positive development, as it replaces more carbon-intensive materials. One of the key reasons Grown in Britain was set up – is we import substantial amounts of timber whilst neglecting our own forests and woodlands. Over 10 years ago, when GiB started, the government considered over 60% of our woods were not managed. Our initiative, alongside the efforts of many, has reduced this to nearer 40% today. …With global and UK timber demand increasing, it seems inappropriate to import so much when we’re not fully utilising our resources.
Seeds from two trees that survived the atomic bomb attack on Hiroshima at the end of World War Two are being grown at a Staffordshire university. The seeds were collected from an oriental plane tree in the grounds of the Tenma Elementary School, which was destroyed by the bombing, and a 200-year-old ginkgo tree growing in Shukkeien Garden. Both trees were situated less than a mile from the bomb site on 6 August 1945 and miraculously survived the bombing. They will now be cared for by experts at Keele University until they become tall and sturdy enough to be planted in the ground. The university says it is part of an international project to promote peace and hope. The seeds were sent to Keele through the Green Legacy Hiroshima initiative, which aims to distribute seeds and saplings from ‘survivor trees’ worldwide.
The world’s oldest forests are facing growing pressure from all sides. Their decline isn’t just an environmental concern – it carries serious consequences for people, climate stability and global biodiversity. According to a new 
The European Commission on Wednesday proposed an EU climate target for 2040 that for the first time will allow countries to use carbon credits from developing nations to meet a limited share of their emissions goal. The European Union executive proposed a legally-binding target to cut net greenhouse gas emissions by 90% by 2040, from 1990 levels – aiming to keep the EU on course for its core climate aim to reach net zero emissions by 2050. But following pushback from governments including France, Germany, Italy, Poland and the Czech Republic, the Commission also proposed flexibilities that would soften the 90% emissions target for European industries. Reflecting Germany’s public stance, up to 3 percentage points of the 2040 target can be covered by carbon credits bought from other countries through a U.N.-backed market, reducing the effort required by domestic industries.
In an update to the joint UNESCO-WRI-IUCN report 
When Domino’s advertised its “smokehouse” pizzas in 2023, it trumpeted that the meat was smoked over timber logged from “Aussie Mountain ash”. It also advertised that the timber was certified as sustainable. But what the advertising didn’t promote was that mountain ash forests are critically endangered, with logging listed as one of the key processes threatening them. And now the ABC can reveal the certification that assured consumers that logging was sustainable was breached in seven different ways, according to the organisation that accredits certifiers. Those breaches included potentially stealing the trees from the neighbouring state forest, ignoring protections for waterways and logging potential endangered species habitat. “I think Australians should be absolutely appalled that the world’s tallest flowering tree is chipped up to make woodchips to smoke pork bellies to put on pizzas. It’s ridiculous. What are we talking about? Endangered possum pizzas?” Professor Lindenmayer said.
Naturally-regenerating forests are often ignored by policymakers working to curb climate change even though they hold an untapped potential to rapidly absorb planet-warming carbon from the atmosphere, scientists found in a research paper published Tuesday. These so-called secondary forests, which have regenerated themselves after being razed, often for agriculture, can help bring the world closer to the net-zero emissions target needed to slow global warming, the research published in the journal shows. That is because these young forests, which are made of trees between two and four decades old, can remove carbon from the atmosphere up to eight times faster per hectare than forests that were just planted, they found. It comes as companies worldwide are raising millions of dollars to regrow forests from scratch to generate carbon credits they can sell to polluting industries seeking to offset their greenhouse gas emissions.
Judges across the world are proving sceptical of companies’ attempts to offset their greenhouse gas emissions by buying carbon credits,
Protecting and restoring forests are essential for curbing climate change. But while efforts often focus on conserving mature forests and planting new trees (both of which are badly needed), a critical piece of the puzzle is often overlooked: managing naturally regrowing forests to increase the carbon they remove. Until now, scientists did not have a detailed picture of the carbon removal value of naturally regrowing forests. But
While biomass production and extraction in the European Union continue to grow, its long-term viability is at risk due to declining ecosystem conditions. A new 



DS Smith has brought online a €90 million biomass boiler at its Rouen paper mill in Normandy, France – one of Europe’s largest mill energy transitions to date. The new system replaces the site’s coal-fired boiler with a low-carbon, circular solution powered by locally sourced biomass waste. The project is expected to cut CO₂ emissions by 99,000 tonnes annually – equivalent to removing 40,000 cars from the road or powering 13,000 French homes each year. The boiler will process around 94,000 tonnes of biomass fuel each year, including industrial and municipal waste wood – mainly from the Paris and Normandy regions – as well as paper production by-products. Up to 70,000 tonnes of wood waste will be diverted from landfill annually, supporting DS Smith’s 2030 zero-landfill target.
The Phillipines sits on a goldmine of forest and carbon wealth. But an unclear and short-sighted property rights regime is choking its potential; existing rules are partially to be blamed.
ISTANBUL/PARIS/BRUSSELS – Firefighters battled wildfires in Turkey and France on Monday and more than 50,000 people were evacuated as an early summer heatwave hit Europe. Health alerts were issued in France, Spain, Italy, Portugal and Germany. Even the Netherlands, used to a milder climate, issued a warning for high temperatures in the coming days, coupled with high humidity. “Large parts of Western Europe are experiencing extreme heat and heatwave conditions that are normally observed in July or August, rather than June,” said the EU’s Copernicus Climate Change Service. …In Turkey, wildfires raged for a second day in the western province of Izmir, fanned by strong winds, Forestry Minister Ibrahim Yumakli said. More than 50,000 people have been evacuated from five regions, including more than 42,000 in Izmir, Turkey’s AFAD emergency management authority said.