For the B.C. Lions, wildfire safety and preparedness is a team effort. The CFL club has announced a new partnership to help champion B.C.’s FireSmart program, amplifying wildfire prevention and preparedness messaging across the province. The Lions have teamed up with Port Alberni-based aerial firefighting company Coulson Aviation for the campaign, while FireSmart has invested $17,000 to leverage the team’s extensive reach through digital and radio advertising, including live game broadcasts on 730 CKNW. During the off-season, wildfire resiliency messaging will also be delivered directly to students through B.C. Lions school visits, with the goal of empowering young people to be equipped to protect their own turf. …Minister of Forests and MLA for Langford-Highlands Ravi Parmar said the event demonstrated what can be achieved when communities work together to reduce wildfire risk.