Can Business Conserve Forests and Our Future?

By Seth Larson
World Wildlife Federation
June 25, 2025
Category: Forestry
Region: International

Last month, alarming new data were released showing record-breaking tropical forest loss in 2024—an 80% increase over the previous year. Forests are critical to our planet and to us as humans, so we need to double down on efforts to stop the loss of forests where possible and more responsibly manage forests that are earmarked for production. Businesses have a big role to play because 54% of the world’s forests are managed either wholly or partly for the production of things like timber, pulp and paper, and furniture. In this episode of Nature Breaking, host Seth Larson sits down with Linda Walker, WWF’s senior director of corporate engagement for forests, to explore the urgent threats to global forests and the role of business in helping reverse current trends. [Watch the interview on You Tube or read full transcript in story link]

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