Canada’s logging industry is seeking a wildfire ‘hero’ narrative

By Stefan Labbé
Victoria Times Colonist
May 26, 2024
Category: Forestry
Region: Canada, Canada West

[This story is making a second appearance in the news. It was first published in Vancouver is Awesome on April 23, 2024] …Many of the speakers at the annual B.C. Council of Forest Industries (COFI) convention focused on how the sector could return to higher levels of harvest or slow the pace of government regulations. Then the conversation turned to wildfires. David Coletto, head of the market research firm Abacus Data, presented the results from a poll he designed with COFI. After Canada’s most destructive wildfire season on record, the results suggested the B.C. public was ready to accept a narrative that the forestry industry could act as a saviour. As Coletto put it, everybody in this province agrees who is the villain: it’s the fire. …The call to re-frame forestry as the solution to wildfire comes less than a year after the most destructive season in Canada’s recorded history burned an area roughly half the size of Italy.

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