If you live on Vancouver Island, chances are you’ve crushed a Lucky Lager or two. With its iconic red-and-white logo, the beer brand is known for being affordable, crisp and refreshing — and is intrinsically linked to our corner of the world. But how did that happen? The company, now owned by Labatt, has no current ties to the region. As it turns out, the story goes back nearly a century. …“The story of Lucky as a brand itself actually starts in 1934 in San Francisco,” Matt Poirier explained. “Even then the story of the brands that were built behind Lucky go back to 1858.” …Lucky Lager (with the the iconic red, white and gold logo with a large red ‘X’ behind it) remained a part of Vancouver Island’s exports for decades, through the Second World War and into the ’50s, when it was bought by Labatt in 1957. In 1980 the company purchased Budweiser, and moved their operations to Edmonton, tearing down the Victoria brewery where Lucky had been produced. Lucky has somehow been linked to the Island despite having no physical connection to it for 40 years, the reason according to Poirier is nostalgia.