International Pulp Week brought together global market pulp leaders for two days of presentations, market intelligence, and industry dialogue hosted by the Pulp and Paper Products Council. Tim Brown, vice president with PPPC opens and introduced the program before before handing the sessions to day one speaker and moderator Kevin Mason of ERA Forest Products Research, and day two moderator Kelly McNamara of Numera Analytics. Now in its 21st year, IPW remains the premier annual gathering for the market pulp sector — drawing producers, end-users, analysts, and suppliers from across the value chain for a concentrated look at the forces shaping global markets. This year’s program covered an unusually wide range of territory, from geopolitics and macroeconomics to fibre performance, specialty cellulose, bleaching chemicals, carbon capture, and a comprehensive market outlook. For those who missed Tree Frog’s coverage, here are all of our summarized stories.
Day One – May 11, 2026
- The Shifting Landscape with Kevin Mason, ERA Forest Products Research
- A Macro View on Tariffs and Global Markets with Joaquín Kritz Lara, Numera Analytics
- Optimizing Fibre, Elevating Performance with Rodrigo Marchi, Suzano
- Specialty Cellulose: Market Dynamics & Outlook with Christian Chavassieu, CelCo
- Carbon Capture in Pulp & Paper: Monetizing Biogenic CO2 with Jouni Martiskainen, Svante
Day Three – May 12, 2026
- Northern Softwood in TAD Tissue with Ismo Nousiainen, Metsä Fibre
- Global Trends in Bleaching & Pulping with Craig Murphy, Chemical Market Analytics by OPIS
- Making the Right Fibre Choices with Aki Temmes, UPM Fibres
- Tissue and Other End-Uses with Mathieu Wener, Numera Analytics
- China and Asia in Focus with Li Meng, Pulp & Paper Products Council
- Global Pulp Markets: Review and Outlook with Emanuele Bona, Pulp & Paper Products Council
Key takeaways from Vancouver include:
The 2026 program confronted an unusually turbulent global backdrop — the closure of the Strait of Hormuz following the outbreak of conflict in Iran, escalating US trade policy uncertainty, and a global pulp market navigating the dual pressures of Latin American capacity expansion and China’s accelerating shift toward domestic self-sufficiency. Eleven speakers across two days addressed the forces reshaping the industry, from macroeconomics and fibre performance to specialty markets, chemical supply security, carbon capture, and a comprehensive market outlook. …











In much of Canada, provincial and territorial fuel classification layers are built on vegetation inventory information that can be many years out of date. The inputs behind those layers are often unvalidated and the conditions they describe may not reflect current reality. …Forests change considerably over time. As an example, past harvest activity has restructured stands, and bark beetle infestations have converted millions of hectares of mature lodgepole pine into standing dead fuel. …Provincial layers typically describe fuel type classifications but say little about the structural attributes of those fuels, and nothing about their current seasonal condition. …In the WUI, the difference between a fuel-free buffer and a continuous shrub corridor can be measured in meters. Legacy maps cannot resolve these issues. The consequences of missing them are not abstract.
Introducing the Wildfire Resilience Consortium of Canada (WRCC): Throughout Canada, people are doing inspiring work to improve our wildfire resilience – from
Canada’s wildfire seasons are no longer episodic shocks. They are systemic and growing more costly with every passing year. Leading wildfire experts who are changing how we think about wildfire science, Indigenous fire stewardship, forest management, and emergency preparedness clearly underscored that new reality during a
Recent incidents in BC’s forest industry, in which trees being felled have contacted energized transmission lines, have led to the creation of some new documents by BC Hydro. These new documents support discussions with forest companies/ harvesting contractors to ensure obligations to identify the hazardous areas associated with harvesting near powerlines are addressed. One of these documents, The Logging Near Powerlines Emergency Contact Form, focuses on strict compliance with current WorkSafeBC (WSBC) Regulations. …Electricity seeks the path of least resistance to the ground. That path could include a tree, mobile equipment, tools, or the human body. …Health and safety in forestry workplaces is the responsibility of all parties that have an influence on how work is carried out. …Where possible as part of the initial planning process ensure that cut block boundaries are well away from the powerline corridor. 
As wildfires in Canada grow larger, faster and more unpredictable, the challenge facing emergency responders is no longer just putting water on flames, it is understanding what the fire is doing, where it is heading, and how quickly conditions are changing —drones are a critical tool in meeting that challenge.
Wildfire activity is not simply a disruption to forestry work in British Columbia–it has the potential to be a significant occupational hazard. Wildfire smoke and ash can cause respiratory problems, trees impacted by fire can fall unexpectedly and crews could become entrapped by fast moving flame fronts. In recent years, BC has experienced some of the most severe wildfire seasons in Canada. One season alone saw approximately 2.8 million hectares burned, which was more than double previous records and caused widespread evacuations, area closures, and heavy smoke. BC’s forestry sector was significantly impacted, particularly in remote locations that were dangerously exposed to rapidly changing fire conditions.
Students at Thompson Rivers University (TRU) have completed the first year of Canada’s first university-level diploma in wildfire studies, marking a key milestone in a program designed to meet the growing and evolving demands of the wildfire sector.
After more than three decades working in forestry and wildfire risk in British Columbia, I have come to see our wildfire challenge less as a failure of knowledge and more as a question of how we choose to invest wildfire mitigation funding. …much of the risk we face is well understood and well documented. We know where our most vulnerable forests are in relation to values at risk. We know which communities are exposed and we have a growing body of evidence showing what kinds of interventions can change fire behaviour on the ground. What is less clear is whether our investment patterns reflect that understanding in a meaningful way. …Over the past two decades, spending on fire suppression has consistently outpaced investment in prevention and mitigation.
Wildfire is no longer a distant or hypothetical concern for communities in British Columbia. Over the past several years, North Cowichan has taken meaningful steps to better understand and reduce its wildfire risk—investing in planning, expertise, and long‑term resilience. …Ours is a classic wildland–urban interface (WUI) community. …North Cowichan has recognized that wildfire must be addressed as an ongoing operational and planning consideration rather than a seasonal concern. A key step in advancing this work was the creation of a dedicated wildfire specialist role. This position reflects an understanding that effective wildfire preparedness and response require focused expertise, long‑range planning, and coordination across multiple municipal functions.
Wildfire has become an increasingly visible part of life across Western Canada. Our climate is changing, and wildfire seasons are becoming longer and drier. The best way to tackle wildfire preparedness, prevention, and mitigation is to work together. FireSmart BC is a provincial program dedicated to helping British Columbians understand and reduce their wildfire risk. We serve as the go-to resource for individuals, neighbourhoods, and communities looking to protect themselves and their properties.
…Built on decades of research, FireSmart BC focuses on how wildfire behaves around structures and how changes on and around a property can influence outcomes during a wildfire. …Wildfire mitigation is a shared responsibility. When renters, landlords, homeowners, businesses, and all levels of government work together, we can collectively reduce the risk and impact of wildfires across British Columbia. …FireSmart BC offers a wide range of resources to support both individuals and organizations.
At a screening of