International Pulp Week brought together global market pulp leaders for two days of presentations, market intelligence, and industry dialogue hosted by the Pulp and Paper Products Council. Tim Brown, vice president with PPPC opens and introduced the program before before handing the sessions to day one speaker and moderator Kevin Mason of ERA Forest Products Research, and day two moderator Kelly McNamara of Numera Analytics. Now in its 21st year, IPW remains the premier annual gathering for the market pulp sector — drawing producers, end-users, analysts, and suppliers from across the value chain for a concentrated look at the forces shaping global markets. This year’s program covered an unusually wide range of territory, from geopolitics and macroeconomics to fibre performance, specialty cellulose, bleaching chemicals, carbon capture, and a comprehensive market outlook. For those who missed Tree Frog’s coverage, here are all of our summarized stories.
Day One – May 11, 2026
- The Shifting Landscape with Kevin Mason, ERA Forest Products Research
- A Macro View on Tariffs and Global Markets with Joaquín Kritz Lara, Numera Analytics
- Optimizing Fibre, Elevating Performance with Rodrigo Marchi, Suzano
- Specialty Cellulose: Market Dynamics & Outlook with Christian Chavassieu, CelCo
- Carbon Capture in Pulp & Paper: Monetizing Biogenic CO2 with Jouni Martiskainen, Svante
Day Three – May 12, 2026
- Northern Softwood in TAD Tissue with Ismo Nousiainen, Metsä Fibre
- Global Trends in Bleaching & Pulping with Craig Murphy, Chemical Market Analytics by OPIS
- Making the Right Fibre Choices with Aki Temmes, UPM Fibres
- Tissue and Other End-Uses with Mathieu Wener, Numera Analytics
- China and Asia in Focus with Li Meng, Pulp & Paper Products Council
- Global Pulp Markets: Review and Outlook with Emanuele Bona, Pulp & Paper Products Council
Key takeaways from Vancouver include:
The 2026 program confronted an unusually turbulent global backdrop — the closure of the Strait of Hormuz following the outbreak of conflict in Iran, escalating US trade policy uncertainty, and a global pulp market navigating the dual pressures of Latin American capacity expansion and China’s accelerating shift toward domestic self-sufficiency. Eleven speakers across two days addressed the forces reshaping the industry, from macroeconomics and fibre performance to specialty markets, chemical supply security, carbon capture, and a comprehensive market outlook. …











In much of Canada, provincial and territorial fuel classification layers are built on vegetation inventory information that can be many years out of date. The inputs behind those layers are often unvalidated and the conditions they describe may not reflect current reality. …Forests change considerably over time. As an example, past harvest activity has restructured stands, and bark beetle infestations have converted millions of hectares of mature lodgepole pine into standing dead fuel. …Provincial layers typically describe fuel type classifications but say little about the structural attributes of those fuels, and nothing about their current seasonal condition. …In the WUI, the difference between a fuel-free buffer and a continuous shrub corridor can be measured in meters. Legacy maps cannot resolve these issues. The consequences of missing them are not abstract.
Introducing the Wildfire Resilience Consortium of Canada (WRCC): Throughout Canada, people are doing inspiring work to improve our wildfire resilience – from
Canada’s wildfire seasons are no longer episodic shocks. They are systemic and growing more costly with every passing year. Leading wildfire experts who are changing how we think about wildfire science, Indigenous fire stewardship, forest management, and emergency preparedness clearly underscored that new reality during a
Each year, Wildfire Resilience and Awareness Week is a reminder of a reality we are all facing. Wildfires are no longer a distant or a seasonal threat. They are at our doorstep and part of our new normal, impacting communities throughout British Columbia. Since 2017, we have experienced some of the most destructive wildfire seasons in our province’s history. Entire communities have been changed. Through it all, we have seen the extraordinary courage of firefighters and first responders who step forward when others are told to leave. When others must evacuate, they risk their lives so communities can be saved. But we have also learned something very important. Preparation makes a huge difference. If we’re going to meet this moment, we cannot simply react to wildfire, we must get ahead of it. …
Tree Frog Forestry News is proud to once again partner with the
Derek Nighbor, President and CEO of the Forest Products Association of Canada, appeared before the Parliamentary Standing Committee on International Trade to outline the promise and complexity of growing Canadian forest sector exports to Japan — and to make a pointed case for sustained federal investment to make it happen. Canada currently ships roughly $1 billion annually to Japan, a figure Nighbor put in context: it reflects a century of Canadian forestry trade there and 50 years of work by the Canada Wood Group. “It’s a heavy lift,” he said. Against nearly $8 billion in annual softwood lumber exports to the United States — now facing combined duties and Section 232 tariffs in the 45% range — Japan is a real but incremental diversification opportunity. Canada holds 65% of Japan’s 2×4 dimension lumber market, built by actively developing a wood-building culture where one didn’t naturally exist. Holding and growing that share, Nighbor told the committee, requires sustained technical engagement on codes, standards, and the platform frame system — not simply shipping more product. He also flagged headwinds: declining Japanese housing starts, growing domestic Japanese lumber supply, aggressive European entry across lumber, pulp, and pellets, and tightening Japanese sustainability and traceability requirements.
Nearly 28 years after Darcy Kulai was injured at work, the memory and the grief remain strikingly real, affecting him both physically and mentally. Now, he wants to inspire other young workers to stay safe on the job. In 1997, Kulai was 20 years old and working at a sawmill. He had just completed his second year at the University of Victoria. He planned to work through the summer, then transfer to Camosun College, where he was looking forward to an exciting year playing basketball on the college team. Unfortunately, that’s not how the next year played out. On an evening shift, Kulai was stationed at the “stick belt,” a conveyor located in an out-of-the- way area of the mill. …When some sticks became caught in the conveyor belt’s chain, Kulai reached in to dislodge them. …When it comes to a healthier future, Kulai sees hope. His son is now 20 — the same age Kulai was when he was injured at work. “If my son got hurt, I’d be shattered,” he says. “Being a father has made me want to do more for young people — to see if there’s a way to inspire.”
As wildfires in Canada grow larger, faster and more unpredictable, the challenge facing emergency responders is no longer just putting water on flames, it is understanding what the fire is doing, where it is heading, and how quickly conditions are changing —drones are a critical tool in meeting that challenge.
Wildfire activity is not simply a disruption to forestry work in British Columbia–it has the potential to be a significant occupational hazard. Wildfire smoke and ash can cause respiratory problems, trees impacted by fire can fall unexpectedly and crews could become entrapped by fast moving flame fronts. In recent years, BC has experienced some of the most severe wildfire seasons in Canada. One season alone saw approximately 2.8 million hectares burned, which was more than double previous records and caused widespread evacuations, area closures, and heavy smoke. BC’s forestry sector was significantly impacted, particularly in remote locations that were dangerously exposed to rapidly changing fire conditions.
Students at Thompson Rivers University (TRU) have completed the first year of Canada’s first university-level diploma in wildfire studies, marking a key milestone in a program designed to meet the growing and evolving demands of the wildfire sector.
After more than three decades working in forestry and wildfire risk in British Columbia, I have come to see our wildfire challenge less as a failure of knowledge and more as a question of how we choose to invest wildfire mitigation funding. …much of the risk we face is well understood and well documented. We know where our most vulnerable forests are in relation to values at risk. We know which communities are exposed and we have a growing body of evidence showing what kinds of interventions can change fire behaviour on the ground. What is less clear is whether our investment patterns reflect that understanding in a meaningful way. …Over the past two decades, spending on fire suppression has consistently outpaced investment in prevention and mitigation.
Wildfire is no longer a distant or hypothetical concern for communities in British Columbia. Over the past several years, North Cowichan has taken meaningful steps to better understand and reduce its wildfire risk—investing in planning, expertise, and long‑term resilience. …Ours is a classic wildland–urban interface (WUI) community. …North Cowichan has recognized that wildfire must be addressed as an ongoing operational and planning consideration rather than a seasonal concern. A key step in advancing this work was the creation of a dedicated wildfire specialist role. This position reflects an understanding that effective wildfire preparedness and response require focused expertise, long‑range planning, and coordination across multiple municipal functions.
Wildfire has become an increasingly visible part of life across Western Canada. Our climate is changing, and wildfire seasons are becoming longer and drier. The best way to tackle wildfire preparedness, prevention, and mitigation is to work together. FireSmart BC is a provincial program dedicated to helping British Columbians understand and reduce their wildfire risk. We serve as the go-to resource for individuals, neighbourhoods, and communities looking to protect themselves and their properties.
…Built on decades of research, FireSmart BC focuses on how wildfire behaves around structures and how changes on and around a property can influence outcomes during a wildfire. …Wildfire mitigation is a shared responsibility. When renters, landlords, homeowners, businesses, and all levels of government work together, we can collectively reduce the risk and impact of wildfires across British Columbia. …FireSmart BC offers a wide range of resources to support both individuals and organizations.
At a screening of
Vancouver Island is heading into the 2026 wildfire season under precarious conditions. Island snowpack is below normal, Environment Canada forecasts warmer and drier conditions through June, and there’s a 62 per cent chance of a strong El Niño by late summer — the weather pattern behind the prolonged heat and drought that intensifies wildfire risk. For Mosaic, which manages over 550,000 hectares of private forest land across Vancouver Island and the Sunshine Coast on behalf of two of Canada’s largest pension plans, wildfire preparedness is fundamental to responsible land management. This year, the company is further preparing by expanding its wildfire detection and mitigation capabilities. …This season, Mosaic is set to pilot an integrated detection system in the Nanaimo Lakes drainage, combining cameras, ground-level sensors and low-orbit satellite monitoring to identify ignitions faster and across a wider area. …“Our forests support local economies, local pensions and are cherished recreational spaces,” said Steve Mjaaland, Senior Manager of Forest Protection at Mosaic.
In the face of significant challenges—from mill closures to tariffs and shifting global markets—one question we hear more than any other from people: “What can I actually do to help?” When the headlines are dominated by uncertainty, it can feel like the hurdles facing the forest industry are too large for any one person to influence. But there is a powerful way to make your voice heard and tell the provincial government it isn’t just an industry priority but a priority for every British Columbian that wants a resilient future.