In this month’s newsletter: Strategic investments are expanding softwood lumber demand and market share across key industrial sectors. SLB’s board member Troy Harris provides dual insights from forestry and commercial real estate, emphasizing how SLB’s “Niche to Mainstream” strategy is enabling mass timber projects such as Jamestown’s 619 Ponce to validate wood’s commercial viability. The SLB and USDA Forest Service are scaling the Accelerator Cities Program with new initiatives in Portland and Santa Monica to support affordable, sustainable wood construction, building on prior investments in Boston, New York, and Georgia. WoodWorks is positioning lumber as a competitive, sustainable solution for warehouse and data center construction, driven by projected growth in these segments and lumber’s performance and environmental advantages. The American Wood Council continues to secure favorable outcomes in the 2027 I-Code process, reinforcing wood’s accessibility in building codes. Additionally, SLB Education is expanding engagement with future architects and builders to sustain long-term demand growth.