TORONTO – Kruger Products announced a new creative campaign, ‘Made by Canadians for Canadians,’ to remind consumers, now more than ever, to embrace their uniqueness and buy made-in-Canada tissue products. With over 2300 Canadian employees and nine manufacturing facilities strategically located nationally, Kruger Products is making it easier for Canadians to choose everyday quality tissue products made by, and in, their communities. Double-double ply Canadiana for the win. The new campaign leans into the nuances of Canadiana with humour to ensure consumers everywhere tip their toques (not hats), direct guests to the washroom (not restroom), embrace the extra eh-bsorbent and go the extra kilometre (not mile) for the environment with well-known brands. Made by Canadians for Canadians. Like Canadians, the campaign is a perfect combination of practical, humourous and helpful for those looking to identify and buy goods manufactured in Canada.